During New York Fashion Week, Antonio Marras opened the doors of his SoHo flagship store to celebrate the opening in the city that never sleeps, a symbol of fashion, art, and design. The event, titled "Threads between Islands," was a special moment, dedicated to sharing Marras's creative vision and artistic inspiration. "I've always loved New York," says Antonio Marras. "I've always felt at home there, and that's how I conceived the boutique: a home where hospitality comes first."
The Alghero-born designer opened his US flagship store in July 2025, choosing New York as a strategic destination. Located in Soho, at 121 Wooster Street, the new space represents a key step in the brand's international expansion.
"A profound affinity unites the DNA of Antonio Marras and the spirit of Soho, a neighborhood known for its vibrant art scene, cultural cross-pollination, and capacity for cutting-edge creative expression," said Barbara Calò, CEO of Antonio Marras. "Soho, with its history as a creative hub and the presence of art galleries, designer studios, and cultural spaces, perfectly reflects the brand's values and aesthetic. Just like Antonio Marras, Soho is a place where tradition meets experimentation, where historical memory merges with the contemporary, and where fashion, art, and design coexist in constant dialogue ."
"Opening in New York meant a lot to me. New York is the city that most resembles me because, like me, it never sleeps, because it's a place of encounters, connections, exchanges, short circuits, métissages, and cross-fertilizations. Because people come from all over the world, yet their love for their origins remains intact, even generations later," commented Antonio Marras, the brand's Creative Director.
The boutique occupies over 700 square meters, 400 square meters of which are dedicated to sales, within a historic 19th-century building. Its original architectural features were highlighted in the renovation project: decorated tin tile ceilings, cast iron columns, exposed brick walls, and concrete grit floors. At the back of the boutique, a large skylight inspired the creation of an unexpected space: a bright greenhouse garden that created a poetic and intimate atmosphere, furnished with neoclassical and baroque design pieces, fine carpets, a large crystal chandelier, and myrtle plants in handcrafted ceramic pots, emphasizing the brand's trademark attention to detail and craftsmanship.
The rest of the furnishings celebrate 20th-century Italian design, with icons such as Carlo Mollino's table and Mario Bellini's Camaleonda sofa, in a continuous dialogue between past and present, tradition and innovation.
At the entrance, a tribute to Maria Lai, the great Sardinian artist and muse of Antonio Marras, unfolds, followed by a multifaceted, three-dimensional site-specific installation created by the Creative Director: a tribute to the age-old tradition of loom and weaving in Sardinia, where the rigor of the loom, a rational and orderly instrument, contrasted with the passionate neurasthenia of hand-crafted ceramics. "The furnishings come from the ancient and ancestral part of the world, Sardinia, and are interwoven with pieces found throughout the area; everything was as if it had always been there. As a welcome, at the entrance, a reinterpretation of a loom composed of ceramic and wood elements joined by bundles of ropes. Art, retro furnishings, designer furniture, paintings, drawings, furniture that transforms into something else, chandeliers, myrtle plants, sofas, and an outdoor area create the atmosphere of a special home at the center of the world," adds Antonio Marras.
Since 2022, Antonio Marras has been part of Oniverse, an Italian group led by Sandro Veronesi, which has given a concrete and strategic boost to the brand's international development. The acquisition has allowed the company to consolidate its resources and expertise to address new global challenges and plan major openings, such as those in New York and Milan Montenapoleone in 2025.
"The opening of the Antonio Marras flagship store in New York marks a strategic milestone in the brand's international expansion. We chose this city because, like us, it represents the intersection of fashion, art, and design, within an ever-evolving global context. Having a presence in New York allows us to engage with a highly sophisticated international audience, while strengthening our identity through an immersive and distinctive physical experience," said Sandro Veronesi, President of Oniverse.
(Unioneonline/D)
