The only one to represent Sardinia, the village of Arbatax was included among the 20 centers competing to win the title of "The Village of Villages 2024", within the Rai3 program "Kilimangiaro". The Municipality of Tortolì launches the sprint with an impressive marketing operation: «We are trying to network because unity is strength».
Rita Cocco, Councilor for Culture, illustrates the action plan to involve the whole island. «We have sent an email invitation to all accommodation facilities, with the aim of asking them to invite all their guests to vote for Arbatax. Furthermore, we sent an email to all the Pro loco of Sardinia, appealing to team spirit, an email to all the sports, voluntary and artistic associations of Tortolì, to all the high schools on the island, inviting adult students and professors to vote every day until the end of the contest."
Voting opens today. You have until the 17th of next month. The verdict is March 31st. To sponsor Arbatax, the Municipality is also creating graphics in 9:16 format that can be used in Instagram stories, Facebook stories and WhatsApp statuses. Every evening on the Municipality's social networks, in order to remind you that the vote can be sent every 24 hours, a post will be published telling some anecdotes about Arbatax and reminding you to vote.
«We will send all the main Sardinian sportsmen and teams - adds Cocco - a private invitation to support this contest in favor of Sardinia, explicitly inviting their followers to vote for Arbatax at the Borgo dei borghi. We intend to create a landing site that explains in a simple way how to vote and the precise procedure. Where it is also possible to download the video or graphic material to be distributed in the stories for example. We are also thinking of creating an ad hoc site, very simple, which allows you to immediately go to the voting page by simply typing the site address."