Red and full-bodied, but also fresh and light, rosé, passito, fortified and even with bubbles. Cannonau is ready to amaze the Vinitaly public, revealing its most versatile and modern soul. The event “Cannonau: the future is young. Rediscovering the territory, debunking stereotypes, creating new connections” , scheduled for April 6 at 1:45 pm in Pavilion 8, is designed to tell the many nuances of one of the most iconic wines of Sardinia.
Organized by Sardegna Ricerche and Assoenologi Sardegna, in collaboration with Vinoway Italia, Iulm University and Stevie Kim, Managing Partner of Vinitaly and Founder of Italian Wine Podcast, the meeting aims to break down stereotypes linked to Cannonau, often perceived as a wine for special occasions, and open it up to a younger and more transversal audience.
Then, at 5:30 pm, the symbolic wine of Sardinia will also be the protagonist of “VIA 10 years: a journey through wine islands”, the event that celebrates the ten years of the Vinitaly International Academy, with the participation of the Ambassadors of Vinitaly International Academy.
The two events in Verona represent fundamental stages of a larger project, designed to support Sardinian producers in promoting their excellence and redefining the narrative of Cannonau. The goal? To demonstrate that this wine is not just tradition, but also innovation, adapting to new consumption occasions and conquering an increasingly younger audience.
"Sardegna Ricerche is committed to supporting Sardinian wine companies in enhancing their wine heritage through innovation and effective communication strategies," explains General Manager Carmen Atzori. "The Cannonau project fits into this vision, providing operators in the sector with tools and knowledge to expand the market and intercept new segments of the public."
An analysis conducted by Sardegna Ricerche has highlighted how Cannonau is perceived as a prestigious wine, but still not very accessible to neophytes. The communication of Sardinian wineries, in fact, is often aimed at an expert public, with a technical language and a strong anchoring to tradition.
