From "Cosa nostra" whiskey , complete with a machine-gun-shaped bottle , to Talha Mafia wine and Mafiozzo coffee : it is alarming, in the Italian agri-food sector, for "godfather-style" food, with millions of euros in turnover business generated by the use of names related to crime.
This was denounced by Coldiretti and Filiera Italia who took to the square in Palermo where a disturbing "collection" of the most scandalous agro-food products sold in the world was exhibited for the first time with names that recall the episodes, characters and forms of organized crime to the detriment of the country's image.
In Bulgaria you drink "Mafiozzo" coffee - Coldiretti denounces - Italian style, instead the "Chilli Mafia" snacks can be bought in Great Britain , while in Germany you can find the "Palermo Mafia shooting" spices , in Brussels there is the sauce "SauceMaffia" to season the chips and the "SauceMaffioso" , while in America , in Missouri, the "Wicked Cosa Nostra" sauce is sold. On the internet, Coldiretti continues, it is then possible to purchase the recipe book "The mafia cookbook" or buy candies on the "Candy Mafia" portal.
To the very serious damage to the image of "mafia marketing" is added the insult of the economic exploitation of Made in Italy in a situation in which the counterfeiting and falsification of Italian food products in the agri-food sector alone has now exceeded 120 billion euros , almost twice as many exports, and which costs Italy three hundred thousand jobs, according to an analysis by Coldiretti.
The exploitation of names that recall the mafia is a business that causes heavy damage to the image of Made in Italy by exploiting - concludes Ettore Prandini, president of Coldiretti - the stereotypes linked to mafia organizations, trivializing, almost normalizing it, a phenomenon that has led pain and mourning throughout the country".
(Unioneonline/vl)
