A few days after the storm that overwhelmed Chiara Ferragni, with the huge fine from the Antitrust for the sale of her designer pandoro through an "unfair commercial practice" , a new alarm bell goes off in the Lombard influencer's home. In this case - according to Il Fatto Quotidiano - the products in question would be Easter eggs from Dolci Preziosi , the purchase of which would have supported the charity project "I bambini delle Fate" , an association active in social inclusion projects aimed at autistic children and young people . But in the end the money came from the confectionery company alone, for a total of around 36 thousand euros in two years. The entrepreneur, who received 1.2 million euros in 24 months for her egg brand, however paid nothing.
As with the Balocco case, the sales of the products and the size of the donation would not have had any correlation , as the advertisements had implied. Unlike the pandoros, however, the chocolate sweets were not sold at a higher price. Franco Cannillo, owner of Dolci Preziosi, explained that «Ferragni was paid for giving up her image. We made a donation, for her it wasn't part of the contract ."
Thesis confirmed by Franco Antonello, founder of the I bambini delle Fate association, according to whom the company's initial idea was to write that the sum donated would be linked to sales but "we refused". Antonello tried to contact Ferragni several times to speak to her "but it wasn't possible". The founder also does not hide his amazement at the compensation given to the testimonial in relation to that paid for social work: "It's a shame."
(Unioneonline/vf)
