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HomeItaly
Mourning

Farewell to Giuseppe Vicenzi, the Veronese entrepreneur and king of biscuits

He was 92 years old, and he deserves credit for having transformed the family confectionery business into a large international group.
25 marzo 2025 alle 11:13
Farewell to Giuseppe Vicenzi, the Veronese entrepreneur and king of biscuits
Giuseppe Vicenzi (foto Ansa)
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Giuseppe Vicenzi, the Veronese entrepreneur and king of biscuits , died at the age of 92.

Awarded the title of Cavaliere del Lavoro in 2021 , since the 1960s he had been at the helm of the family confectionery company, a leader in the production of biscuits, ladyfingers, amaretti and sfogliatine, founded in 1907 by his grandmother Matilde and then continued by his father Angelo. A tradition that he had carried forward by transforming a family-run laboratory into a large international group .

Lately, he continued to go to work every day, "even on Saturday mornings, so I can have a coffee with the managers," he said in a recent interview with Corriere del Veneto.

A widower with three daughters, his passing also leaves a mourning in the world of sport : the name Vicenzi has long been linked to the Verona basketball team .

(Unioneonline/vl)

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