Blitz by Ultima Generation activists in the Vittorio Emanuele gallery in Milan: environmentalists have daubed the Gucci Christmas tree with orange paint.
Three of them climbed the tree and threw buckets of paint before the police took them away. Their request is "a distribution fund for the damages of climate disasters".
«We need a fund to repair the damage suffered by Milan and other cities - they explained - not yet another display of luxury and an unattainable lifestyle. With this gesture we denounce the complicity of luxury multinationals and the government in supporting an economic model that allows a tiny slice of the population to accumulate shameful wealth and savagely abuse planetary resources."
Four people were accompanied to the police station by Digos officers who intervened on the spot and reported to the judicial authority who will now decide on the hypotheses of crime, which could be those of soiling or damage. They are two girls aged 24 and 26, a boy aged 21 and a man aged 44.
Meanwhile, Gucci says it won't remove the paint. In a note, the Kering group company, which "unequivocally" condemns the gesture, explains that it has "chosen not to intervene and use the incident as food for collective reflection". "For years, active in promoting constructive dialogue - continues the maison -, Gucci thus confirms its commitment to raising awareness in the community around these issues, while underlining that shared responsibility should never translate into violent or vandalistic acts ".
(Unioneonline/D)