Storm on Elisabetta Canalis and on the spot of the San Benedetto water . A shower of criticism that fell on the Sardinian showgirl and on the company, accused of passing on misleading food messages .
The debate was triggered by the Instagram page of Aestetica Sovietica , a profile that deals with social, cultural and political analyzes according to which the advertising promoting mineral water would convey the wrong message about breakfast .
THE SPOT - In the finished video at the center of the controversy, Canalis has just woken up, serene and smiling, and after a while she discovers that the slice of bread toasted for breakfast has burned.
The solution? His bottle of water , which he quickly grabs before going out and which, rich in mineral salts , seems to be able to easily replace a breakfast .
An advertisement, therefore, according to Soviet Aesthetics, which seems almost an incitement to skip meals . And there are also those who, as later rebounded in the debate that was unleashed on social media, see sponsored an ideal of unhealthy perfection.
THE SINK - “Maybe it's a deviance? Or maybe Agcom (the authority for the guarantee in communications) should intervene? ”, Sinks Aestetica Sovietica which has also asked for the intervention of Iap , the advertising self-discipline institute.
“Impossible not to correlate the fact that he skipped breakfast with the specific indications on the nutrients that the water contains. Between the lines, not too much, it sounds almost like an invitation to replace breakfast with water. On the other hand, this is what we have seen them do ”, we always read on the page of Soviet Aesthetics.
(Unioneonline / vl)
