Transforming the complexity of business life into simplicity. A difficult challenge: every day those who lead a company must deal with a labyrinth of changing laws and regulations, a sometimes incomprehensible bureaucracy and technological progress that must be well framed and metabolized to be exploited.
Programma US was created to support entrepreneurs and make it easier to manage their creation thanks to excellent training. But not only that. "We thought of making a contribution to the development of our group's client companies", explained the editor of Unione Sarda Sergio Zuncheddu, during the presentation of the project yesterday in Oristano. "After having supported them in their growth with advertising communication, now we will do something more: we will offer additional tools". First of all, excellent training. The partnership with Sda Bocconi will give life to a Business School next autumn.
THE GOAL - "The course starts from the idea that you represent the engine of the Island: small businesses are often viewed with suspicion, especially by the academic sector, but in reality they represent an original model of development thanks to which Italy is the seventh economic power in the world and fourth for exports", reminded SDA Bocconi professor Marina Puricelli to an audience of entrepreneurs and managers. However, "this does not mean that all businesses are strong: the weak ones, those badly managed, risk being swept away by the market. This is why you must not be caught unprepared".
THE COURSE – The advanced training course of Programma US will be “tailored” to the needs of Sardinian companies, thanks also to the lessons of the professors of the Polytechnic University of Milan, with courses that will range from marketing to artificial intelligence applied to small and medium-sized businesses. And then: innovative tourism, agribusiness (planning and management of an agricultural business), valorization of the agri-food industry, cultural heritage and local craftsmanship. The University of Cagliari will also be involved, which will organize an important series of thematic seminars: from privacy to taxes, through corporate law and labor law.
