One cooperative, three business sectors, a single vision of the supply chain . This is the story that Produttori Arborea will bring to Rai 1 on Saturday, August 29th at 11:30 a.m .: it will be featured in a segment on the program "Azzurro – Storie di Mare."
The television story will provide a closer look at a cooperative that operates across three distinct sectors, represented by the Primoverde, Rossopregio, and Meridoro brands: fruit and vegetables, livestock farming, and the production of feed and agro-livestock products.
Three distinct sectors, each with its own unique skills and characteristics, all under the same umbrella and together forming a complex and integrated supply chain model.
Primoverde represents the cooperative's fruit and vegetable sector, bringing short-chain products to consumers' tables. Rossopregio represents the livestock sector, with its own breeding center. Finally, Meridoro represents the feed production and distribution sector, through its own feed mill and agro-livestock sales outlets. It is precisely this diversity that makes participation in "Azzurro – Storie di Mare" a significant opportunity to showcase Produttori Arborea: not only through individual products and activities, but through a comprehensive vision that connects agriculture, livestock farming, and animal nutrition.
"Being featured on Rai 1 represents an important opportunity for us to showcase a company born from a cooperative and that has grown over time while maintaining strong ties with the local community and its members. The three sectors in which we operate, represented by Primoverde, Rossopregio, and Meridoro, are an expression of our ability to diversify and, at the same time, build a shared vision. This is the value we want to share with the public," says Walter Mureddu, president of Produttori Arborea. "Our organization is the result of a journey that has led us to develop expertise in three distinct yet complementary sectors. Fruit and vegetables with Primoverde, livestock farming with Rossopregio, and feed production and distribution with Meridoro represent three pillars of our business. Talking about them demonstrates the Cooperative's ability to manage diverse areas and to bring together skills, people, and resources to create value along the supply chain," says Marco Peterle, general manager of Produttori Arborea.
"At the heart of this journey remains the work of the people who, across various sectors, contribute daily to the Cooperative's growth. The strength of a supply chain isn't just its structures, products, and processes: it's above all its people. Our members, producers, breeders, and all our collaborators represent the wealth of experience and expertise upon which our three brands are founded. This episode offers us the opportunity to showcase a part of it and share the work that brings our vision of cooperation to life every day," says Alberto Lelli, Deputy General Manager of Produttori Arborea. Participation in "Azzurro – Storie di Mare" thus represents an opportunity to bring a significant part of Produttori Arborea's reality and the daily work that unfolds across its three business sectors to the attention of a national audience.
