Glasses of wine and the sounds of a piano: among this year's new features was the Benvenuto Vermentino Show, a television-style talk show that welcomed guests into the special atmosphere of the themed Archaeological Museum.

Numerous expert panels followed, interspersed with tastings of ten wines, expertly conducted by AIS sommeliers, led by Attilia Medda. "Every year the event strives to enrich itself with innovative elements, and this year we conceived a sort of show where a host brings together people with a story to tell," explains Luigi Chessa, director of Promocamera. "Clearly, these aren't "random" guests, but stakeholders: the Chamber of Commerce, the administration of the Olbia and Alghero airports, wineries, and consortium presidents, because they are the ingredients that create synergy and cooperation and bring a region to the fore. When you work as a team and everyone puts their expertise to work for the region, moments of excellence are highlighted. Those who come from outside, and on this occasion there are many, perceive this cohesion."

The event, conceived and organized by the Sassari Chamber of Commerce and the Promocamera Special Agency, the Municipality of Olbia, and the Consortium for the Protection of Vermentino di Gallura DOCG, is now in its eleventh year. It attracts tourism and enthusiasts. "Benvenuto Vermentino is more than just an event; it's a regional promotion strategy that highlights one of our absolute excellences," says Stefano Visconti, re-elected president of the Sassari Chamber of Commerce. "For Northern Sardinia, promoting a production chain like winemaking, which combines tradition and internationally recognized quality, means directly investing in the competitiveness and, indeed, the internationalization of our economic system. At the same time, it is a highly effective tool for regional marketing, linked to the growth of Northern Sardinia as a tourist destination." Creating quality, certifying it, and staying within the supply chain: this was the message from Secretary General Pietro Esposito, who, speaking after greetings from Olbia's Tourism Councilor, Marco Balata, emphasized the importance of collaboration between supply chains and promotion, starting with territorial identity. This message was emphasized by Silvio Pippobello, CEO of Geasar and Sogeaal, also present as a Vermentino DOCG producer with the young Tenute Altavera winery.