Easter with a plus sign for the Agnello di Sardegna PGI market: demand continues to grow with the Consorzio Contas focusing above all on local and European markets, in the face of uncertain forecasts on the trend of international markets.
«Sardinian branded sheep meat maintains a growth trend and confirms that the promotional actions implemented with the European project “AGnello di Sardegna PGI: buono, sano e garanzia” , co-financed within the European program for the promotion of agri-food products under the slogan “Enjoy, It's from Europe” have borne more than positive fruit», reads a note released by the Consortium.
"The local and European market and in particular the Spanish one - explains the director of Contas Alessandro Mazzette - have confirmed themselves as the main outlet in 2024 and this represents a reassurance within the difficult global framework that is being created. In a global context in which trade policies, including American duties, can influence exports, it becomes even more important to enhance the role of the European and national market for the products of Sardinian companies . Our Agnello di Sardegna PGI confirms itself as an excellence capable of satisfying a growing demand, thanks to a consumer who is increasingly attentive to quality, traceability and the guarantee of a genuine product".
"Europe and Italy - adds Battista Cualbu, president of Contas - represent fundamental outlets today, offering concrete opportunities that compensate for the challenges imposed by restrictions or duties on non-European markets . Investing in promotion on the European market not only protects our production, but enhances the added value of a product that has its roots in a centuries-old tradition, representing a stable point of reference for the entire sector". In fact, Sardinian branded sheep meat can count on strong numbers, and growing both in prices at origin and in wholesale prices. . In particular, 2024 saw a that benefited from fairer remuneration compared to previous years".
