Sardinia is a land capable of offering every type of tourism the right "satisfaction", and Enrico Pusceddu, a 34-year-old from Cagliari who, as a travel influencer, has made the beauty of the island one of the strong points of his work, knows this well. .
Breathtaking views, unknown places, enchanting beaches are the protagonists of the videos that are published on its social platforms and which attract thousands of comments and "likes". A presence that has not gone unnoticed in the sector and which has led him to be one of the finalists of the Italy Ambassador Awards, the contest whose final ceremony is scheduled for November 23rd in Florence.
What exactly does a travel influencer or content creator do?
«Create photo and video content to promote, in my case, places in Sardinia. I publish them on my social channels and in this way I have created a beautiful and large community."
Can it be considered a new type of work?
«Yes, I've been doing it for about ten years, in fact I often bring my son, who is six years old. He comes with me on some of my adventures and is the protagonist of various videos. He has always been used to video cameras, drones, and above all to contact with nature."
How did this promotion idea come about?
«During the pandemic period I founded, with Jacopo Cogoni, a platform: Sardinia Itineraries. The need was to go out, to "see" the world again, and also to convert requests from followers who were starting to think about what to do once the lockdown was over. On the platform anyone can create their own itinerary for free. Then we enrich it by sending the PDF and indicating nearby locations to visit."
Is there any special preparation required?
«In the meantime, a lot of curiosity. My journey started from the opposite position. I started taking film acting courses because I had a passion for videos, then I moved behind the camera and landed on YouTube where I published images of my tours, but to feed the channel I had to travel a lot. Then I rediscovered Facebook, then Instagram (enricotravels_insardinia), and gradually concentrated only on Sardinia."
