The agritourism sector in particular is the one most "under pressure" in the coming weeks, given the choice of many Italians - 15.6 million - to go on holiday in July. The figure emerges from the Coldiretti/Ixè analysis. The study underlines that for 2023 there is also a strong preference for national destinations to discover the beauties of Italy or even for the desire to return to known and loved places.
But there is also a share of 29% of Italians, almost 1 in 3 of those who travel, who have decided to go abroad despite fears related to the problematic international situation.
The sea remains the lion's share with July which, Coldiretti adds, traditionally marks the increase in the price lists for food, accommodation, umbrellas and sunbeds.
According to Terranostra Campagna Amica, the 25 thousand agritourisms in Italy are very popular, driven by the search for more sustainable tourism which has led the structures to also increase the offer of activities with innovative services for sportsmen, nostalgics, the curious and environmentalists, as well as cultural activities such as the visit of archaeological or naturalistic itineraries or wellness.
And for the 2023 season, the most important budget item is that relating to food, a third of tourist spending is calculated for the table.
"Italy - said Ettore Prandini, president of Coldiretti - is the only country in the world that can count primates in the quality, environmental sustainability and safety of its agri-food production which, moreover, has contributed to maintaining over time an area with landscapes of a unique beauty», also underlining that «food remains the driving force of the Made in Italy holiday».
(Unioneonline/ss)