"From product exclusivity to unique experiences: new purchasing drivers in the luxury economy" is the theme of a panel discussion scheduled for tomorrow at 7:00 PM (registration begins at 6:30 PM) at the Abi d'Oru Sardinia Beach Resort & Spa in Porto Rotondo , Olbia. Speakers will include Mario Ferraro (Smeralda Holding), Silvio Pippobello (Olbia Costa Smeralda Aga Khan IV Airport), Diana Zuncheddu (Abi d'Oru Sardinia Beach Resort & Spa), and Roberto Paddeu (Frades Porto Cervo). The panel will be moderated by Emanuela Prandelli (Associate Professor of Fashion & Luxury Management at Bocconi University).
The initiative is organized by the Bocconi Alumni Cagliari Chapter and the Bocconi Alumni Topic Fashion & Luxury Design and is part of a two-day event in Gallura and the Costa Smeralda to explore topics related to the evolution of luxury and customer experience.
Visits are scheduled for today and tomorrow at Olbia Costa Smeralda Airport, Cala di Volpe, a Luxury Collection Hotel, and the Yacht Club Costa Smeralda.
(Unioneonline)
