After the workshop in Cagliari, the “US Program” project promoted by the L'Unione Sarda group stopped in Olbia .
The presentation was hosted in the conference room of the Archaeological Museum and saw as speakers the publisher of the L'Unione Sarda group Sergio Zuncheddu , the general director Lia Serreli , the director of the newspapers Emanuele Dessì and the director of the Sda Bocconi Business School Marina Puricelli , who illustrated to the participants the details of the second edition of the project , which aims to make Sardinian companies more robust and competitive .
The key words of the US Program are qualified training , effective communication , and concrete services to support the business world on its journey. On the training front, the project involves some of the most authoritative Italian and international institutions: in addition to Bocconi, Il Sole 24 Ore Professionale, Luiss Business School, and the University of Cagliari . These initiatives are complemented by special events dedicated to governance, digital transformation, and generational transition.
Below are the interviews with Lia Serreli and Marina Puricelli: