They represent 76 per cent of employees and 80 per cent in the marketing and communication sectors. They are the women who work in the world of hospitality and hospitality of wine tourism.
As emerged during the conference " Journey into Italy of wine " which took place in Sassari , in the auditorium of the Ipsar (Institute for services for food and wine and hotel hospitality) on the occasion of the fiftieth anniversary of Moscato DOC Sorso-Sennori, wine tourism in our country has recovered so much that we hope to reach the pre-pandemic levels of 2019.
According to the data provided by Roberta Gabrielli di Nomisma for the National Wine City Observatory, if in the production phases in the vineyard and in the cellar, men reach 86 percent of the total number of employees, already in the distribution and marketing women emerge. 51 percent, to dominate in the wine tourism sectors with 76 percent in hospitality and hospitality and 80 percent in marketing and communication. The farm is also pink with an astonishing 75 percent female shares.
"We find ourselves with a GDP in general that grows more than 3.5 percent, more than expected, and this growth in the summer came thanks to services, primarily tourism, which is recovering by leaps and bounds despite having been the sector most affected by the blockade ”, explained, connected from Brussels, Magda Antonioli, president of the National Tourist Observatory and vice president of the European Travel Commission, guest of honor at the meeting.
If in reference to the GDP tourism represents 13 percent of the total, and for employment it represents 14 percent, in an island like Sardinia - it was remarked - it is an indispensable source to be protected.
“Sardinia is an extraordinary basin , it has a very strong seaside tourism but it also has immense potential in the hinterland - underlined Iole Piscolla, Head of Tourism and Projects Area of the National Association of Wine Cities -. The island really has everything in terms of food and wine offer and richness and all the numbers to grow ".
The national president of Città del Vino, Angelo Radica , expressed satisfaction with how the data provided are heartening and offer a positive perception, highlighting the importance of looking at the intentions of today's tourist, who leans towards experientiality, towards research of emotions, and wine tourism could be in this sense one of the most popular references.
Laura Fiori spoke instead of the history of the Cantina Sorres, which for some years has opened its companies to the public.
The coordinator Città del vino della Sardegna, Giovanni Antonio Sechi , claimed that the idea of celebrating the DOCs was born by the will of his association, and how in Sardinia it was promptly adopted by the municipality of Sennori with great success.
Another topic addressed during the meeting was that of transport, an aspect to be urgently implemented.
The mayor of Sennori Nicola Sassu, the deputy mayor and councilor for Culture, Elena Cornalis, the Ipsar manager, Antonella Piras, the president of the Muscat protection consortium Alessandra Seghene, the food and wine expert Mario Sechi, the food and wine communicator Tommaso Sussarello and the regional councilor Piero Maieli.
(Unioneonline / ss)
