A 300 million pound (around 360 million euro) related industry in the capital London alone and a billion throughout the United Kingdom. The estimates of the effects generated on the English economy by Taylor Swift's concert series in Great Britain are truly "monstrous".
The American singer arrived in the land of Albion in recent days and (apart from some protests from environmentalists ) was truly welcomed as a superstar.
Sold out at every stop, including Wembley Stadium (with the very last remaining tickets sold at staggering prices), merchandising sold like hot cakes and even the Metro which changes the name of its stops to pay homage to it.
Furthermore, the meetings between the undisputed queen of world music and the VIPs are inevitable, with the equally inevitable selfies, some of which have gone viral. Those with Tom Cruise, for example, or with Hugh Grant but, above all, the one with Prince William and his children George and Charlotte, also avid Swifties, as the very young people who dote on the artist born in Pennsylvania 34 years ago are called who with his Eras Tour, now arrived in Europe, is literally shattering every record.
(Unioneonline)
