Seo positioning has become essential for companies, large and small. A discourse that concerns both those who offer products and services on the web but also in presence.
Sardinian realities such as medical offices, construction professionals, accountants, lawyers, veterinarians, catering businesses and so on are no exception, for which Local Seo or Local Search Engine Optimization represents an opportunity capable of enhancing their presence at the territorial level.
How does local positioning in search engines work? It is a set of techniques and strategies capable of elevating the company compared to its competitors, bringing it to the top positions of users' localized searches on Google: the king of search engines and the most used on a planetary scale.
If you think that Sardinian users are still used to using it little, the opposite has been true for several years now. According to a research carried out by Telecom, already from 2015-2016, and therefore before the boom of the pandemic, the island was at the top both in terms of the use of the internet and in terms of broadband coverage.
Sardinians go online above all to go shopping and find information, as well as for entertainment activities: understanding how SEO works, especially at a local level, is therefore essential.
SEO Local: what it is
Seo strategies work on the positioning within the users' SERPs, i.e. the pages that appear when each of us does a search on a search engine, Google in the first place.
Going into more detail, Google Local Search Seo works through the combination of three elements: evidence, distance, relevance. They are shown with the help of the search engine's geolocator, Google Maps, within searches distinct from generalist ones .
In this way, the user will see the activities and places of interest closest to his vicinity, but also those more in line with his needs, depending on the use he has made in searching for keywords.
For all these reasons, a Local Seo consultancy in the area represents an option not to be underestimated for all those realities, companies but also professionals, who need to be found locally : the use of the internet and Google tools is currently the way most widespread.
Why have a local SEO expert by your side
Why is it important to use a local SEO consultancy? Let us try to explain better with an example .
You have recently made a home in Quartu Sant'Elena, which we remember is the third most populated municipality in the region after Cagliari and Sassari, and you are looking for a trusted veterinarian for your four-legged friend.
In addition to asking friends and relatives, we have no doubts: you will do a search on Google, typing for example the words "Quartu veterinary clinic". You will see not only over 78,000 results but also a Google Maps graphic that lists them relative to your location, with the top three considered most relevant highlighted.
For each activity, reviews, contacts, directions, opening hours and so on are reported; they appear not only on the pages of Google but also on those of social networks.
The problem is that more than 78,000 results have appeared ! How to be found by users? Precisely through the strategies of local digital marketing, a branch of marketing in which an SEO Specialist or SEO consultant is specialized: one of the most requested professionals of the digital age.
Specifically, it will be necessary to make use of a local SEO consultant and finding a competent and reliable one is not easy, since a particular course of study and a set of specific skills are required.
What does an SEO consultancy offer?
One of the most interesting realities among those specialized in search engine optimization is Christian Cilli 's SEO Leader , a consultant and trainer specialized in SEO, Digital PR, Content Marketing and of course in Seo Local Search. The professional skills he has gained over several years of experience have made him capable of creating a marketing strategy tailored to the individual company.
SEO Leader is able to understand how to create a landing page and find the keywords of a site, optimizing it and making it stand out in user searches.
It does so by providing an hour of free SEO consultancy in which you can get to know each other and already get a picture of the situation, identifying the right approach to adopt in a few simple steps, seven to be precise.
Each company is different, it is unique and has potential to be developed. This is even more true in a context like Sardinia, where there is no shortage of qualified professionals: they just need to make themselves known . Search engine optimization, or SEO and Local SEO in particular, is the ideal tool from this point of view.
Pricing for local SEO ? There is no single keyword here, unless you use the term “it depends”. You need to understand what you really need to do to get to the top (and what isn't) based on your budget.
The sum to be invested is, however, decidedly lower than that entailed by traditional solutions. What is really essential is to have a local SEO expert SEO consultant by your side as SEO Leader . A profession that cannot be improvised.
