"In a landscape where competition with platforms, especially non-European ones, is increasingly fierce, these measures recognize the importance of the free, public and private, universally accessible offer of the digital terrestrial platform. To protect the pluralism of information and cultural diversity, essential elements for the construction of a democratic society and for social cohesion". Franco Siddi, president of Confindustria Radio Televisioni, thus expresses his satisfaction for the news of the approval, by the Communications Regulatory Authority, of the "guidelines on the prominence of audiovisual and radio media services of general interest".
The Authority's provision, at the forefront on this issue in Europe, highlights the importance of services of general interest that must have adequate relevance in the full availability of citizen users. On the Home Pages of televisions these services will be adequately visible and accessible through the blue icon of Digital Terrestrial. An icon will be reserved for "Local TV".
A measure that recognizes the prominence of linear and free television also for all connected devices. The new televisions will have Apps and access to the network, but the numeric remote control and compliance with automatic numbering (LCN) will be an indispensable condition. This is a result of great significance, at the conclusion of a difficult journey, which Confindustria Radio Tv has invoked and supported with motivation, in Italy and in Europe.
Finally, it should be noted that the Authority has also communicated that a specially established technical table will define the measures for the highlighting of radios on all receiving devices and particularly on those installed on cars, in order to guarantee the right visibility and accessibility, in compliance with pluralism, freedom of expression and choice.
(Online Union)
