The branding of the Via Roma construction site for the America's Cup has been postponed at the last minute. In recent months, it was announced that during the race days (May 21st to 24th) , the area where the subway construction is underway would be covered with tarps displaying the logo of the sailing event, which will attract fans and sponsors from around the world. However, at the last minute, issues arose that are preventing the project from proceeding as planned.
"For safety reasons, it will not be possible to brand Via Roma," announced the regional councilor for tourism, Franco Cuccureddu. " There are problems with the DUVRI, the single document for assessing interference risks, and with the construction site . We will only brand the pedestrian crossings, which will be widened."
On race days, workers will be off. However, the ARST construction site, which began on March 16th—with the closure of the central lane, previously reserved for buses and taxis, and the overhaul of the traffic system—will remain visible throughout the America's Cup.
The announcement on Via Roma was made on the sidelines of a press conference presenting a framework agreement between the Department of Tourism and the University of Cagliari, which will cover institutional collaboration in the sectors of crafts, commerce, and tourism. There are five implementing agreements, the first of which will specifically concern the America's Cup, with a university study on its various impacts : "An event like this will endure over time; we provide tools to measure it before and after," noted the rector of the University of Cagliari, Francesco Mola. "This data is valuable not only from a historical perspective, to understand whether we have done well or badly, but also from a predictive perspective to understand how to move forward," added Cuccureddu.
