Digital communication, together with marketing, will be the protagonist of the "Digital Island" event, scheduled for June 29 at the Teatro Doglio in Cagliari , where industry experts will talk about content strategies and success stories in the field.
Like that of Lego , the famous company that has revolutionized entertainment with its colored bricks, which will be illustrated by Valentina Viel, with particular attention to live shopping and co-marketing. Not the only brand to talk about itself: there will also be room for other virtuosi Kasanova and Folletto .
During the day, free and open to anyone through registration, there will also be a focus on artificial intelligence and its potential: Google manager Luca Senatore will suggest the possibilities for growth and customer acquisition for Italian companies, and Silvia Cocciolillo will show the Google AI audience, the model also used for platforms and products like Google Ads.
Queryo with Roberto Pala and Gino Utzeri will also be present at the event, organized by Tinexta Group: they will open a window on the revolution of intelligent automation in the field of digital marketing.
