History and stories are at the heart of the project. To mark the reopening of the season, with "Welcome Back. We Missed You," Cala di Volpe celebrates the Costa Smeralda through the people who inhabit it and have helped make it what it is today.
The campaign launched by the iconic hotel, managed by Marriott International on behalf of Smeralda Holding, is based on the core principle that Hotel Cala di Volpe is more than just a place: it's its people, depicted through images that capture the essence of one of the Costa Smeralda's icons.
"Welcome Back. We Missed You" celebrates this human legacy through stories of belonging, return, and choices: of those who took other paths and then decided to return, and of those who found their place in the world here. A creative project embodied in a reportage style, featuring images from senior members of the Cala di Volpe team, along with a message extending a warm welcome to all who return, season after season.
With “Welcome Back. We Missed You”, Cala di Volpe pays homage to those who have been part of its history and to those who contribute, every day, to building its future, underlining the value of human capital supported by skills, memory, relationships and know-how, in the name of continuity, belonging and return: the sense of “home” and the choice of those who, consciously, stay and return to continue writing, with their story, the history of the Costa Smeralda.
