Damage to the country's image when foreigners are planning their summer holidays .
This is what the regional president of Federalberghi, Paolo Manca , spoke about in Cagliari during his meeting with the Deputy Prime Minister and Foreign Minister Antonio Tajani.
"The international press has spoken of a disaster in Sardinia, of an apocalypse, of beaches destroyed or obliterated . In fact, we are at the crucial moment for international market bookings , so the United States, Australia, Germany, and Switzerland are choosing today, in January, when and how to come to Sardinia," explains Manca.
The call centers and telephones of Sardinian hotels, ports and tourist businesses are "inundated with calls" from tourists asking for "reassurances about safety, usability and the fact that Sardinia is not completely devastated by these climatic events" .
This is the warning raised by the president of Federalberghi during his meeting with Tajani. In short, in addition to supporting the damaged businesses and activities, and restoring the environmental state of the sites, it is necessary to "launch a supplementary communications campaign," Manca emphasizes. Otherwise , "a significant portion of the 2026 season could be jeopardized, at least on international markets."
(Unioneonline/L)