It only took a few days and it became the media phenomenon of the moment. After its creation last October 29th, “Disegny di Bidda” is literally becoming popular on social media, with over 22,000 followers on Instagram and thousands of reposts and shares.

Creature, the one born by Luca Meloni, a 24 year old from Serramanna who tells the story of the various towns on the island, through captivating graphics that refer to "Disney" drawings, using artificial intelligence.

«It all started by chance – says the young creator – having found myself at home for work reasons, I thought of launching a new project that could tell the story of the island in a different key. The support of Sanluri's Spazio It communication agency proved to be fundamental in this direction. Being part of a folk group, I wanted to promote habits and customs in step with the times."

And to give shape to the project Meloni started from his community: «Using a specific program, I inserted the various elements that characterize my town. From artichokes, through the agricultural vocation and our church, then publishing the final graphic on Instagram."

The boom was immediate: «After publication I received several messages from fellow villagers and friends from nearby municipalities urging me to continue. A real tom tam was born, and what was an old, unused profile was transformed into a big family."

But Meloni's idea does not stop only at graphics, as he also recently clarified on Radiolina, where he was a guest of Paola Pilia: «Behind this project, there is the progressive intention to think together with the municipalities, on the accommodation offers , showcasing every corner of our island. I aim to promote hidden Sardinia, highlighting its peculiarities."

And although the work is intense, he is proud of it: «Each graphic processing takes me on average two hours or more. But I am happy to see the joy of the people, observing their countries from an original perspective. I base myself on my vision of things, providing a description of the contexts."

He does not fail to emphasize artificial intelligence: «If used well it can make our society better, reducing distances and facilitating routes. But also lead to the birth of new professions. As with social media, it must be used wisely and with noble purposes. I intend to continue in this direction, evolving my creation step by step."