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HomeSardinia
the controversy

Election commercial for Mariotti with a song by Fabri Fibra made with AI: the lawsuit is ready

The centre-right candidate in Sassari accused of using the singer's voice created with artificial intelligence
3 giugno 2024 alle 20:02
Election commercial for Mariotti with a song by Fabri Fibra made with AI: the lawsuit is ready
Fabri Fibra e Mariotti
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Fabri Fibra ready to sue against the electoral advert of the centre-right mayoral candidate in Sassari, Gavino Mariotti, rector of the University. In the commercial published in recent days on Mariotti's web channels, and removed after a few hours, the rector walks through the city center accompanied by a rap song with the voice of Fabri Fibra inviting people to vote, created with artificial intelligence.

«Hey bro, the magnificent rector of the University, Gavino Mariotti, is running for mayor in the next elections in June», says Fabri Fibra's voice, rhythmic to the rhythm of a rap base. «Move your mind. Let's have an ICS on it, make this magnificent Sassari shine, what a blast", urges the commercial while the images of the city taken from above with a drone scroll by.

In just a few hours, the commercial went viral, also covered by numerous radio broadcasts on the national circuit and by specialized magazines on the music scene. But with a boomerang effect: an avalanche of negative comments that ridiculed the initiative and which unleashed a flood of ironic memes with the rector as a young rapper. So much so that the advert has been withdrawn from official channels, but continues to circulate on social media. The singer from the Marche region didn't like rap, and he put his legal office into action, with the lawyer Antonella Rizzi. Through the About agency, which handles Fabri Fibra's communication, the artist's law firm declares: «We are carrying out the appropriate checks to trace the author of the video, after which we will make the appropriate decisions». The insistent rumor that has circulated in recent days that Fabri Fibra, in addition to asking for his voice to be removed from the election advert, had asked the mayoral candidate for six-figure compensation has not yet been confirmed.

(Unioneonline)

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