There's one element that unites the region of Gallura and its protagonists: water. And it's called "On the Edge of Water"—the new campaign for Smeraldina, the natural mineral water that flows from the ancient granite rocks of Monte di Deu. " A narrative journey," reads a press release, "among Italy's finest products, where the purity of water that springs from the pristine heart of Gallura meets the authentic stories of contemporary lands, people, and visions."
The role of chefs
Filmed in kitchens, tables, regions, and iconic locations, the campaign gives voice to chefs and restaurateurs who, through their sensitivity and their experiences, share a way of experiencing and interpreting Italian hospitality. "Each Ambassador," the press release states, "interprets a key theme of the Smeraldina universe, transforming the brand's distinctive characteristics into an emotional and cultural experience."
"Sul Filo dell'Acqua" begins with the theme of "Origin," featuring chef Roberto Paddeu of Frades restaurant in Milan , in an imaginary dialogue between two souls of Sardinia: Gallura, where Smeraldina is born, and Barbagia, the chef's homeland. Paddeu explores the value of roots, identity, and return. Just like Smeraldina water, "which springs 300 meters deep in the heart of Monte di Deu after a long natural journey through ancient granite rocks, his cuisine also begins with the local area and opens up to the world."
The long journey
The journey then continues in "Time," interpreted by Federica Ghiani of Osteria dei Mercati in Sassari . "The time of nature, of maturation, and of conscious waiting becomes the center of the story. Just as Smeraldina slowly passes through rocks formed approximately 300 million years ago, acquiring its perfect mineral balance, Federica Ghiani's cuisine is also constructed through slow rhythms, listening, and hospitality. In her story, time is never about waiting, but about care: a gesture dedicated to the guest and the value of shared experience."
From "Tempo" we delve into the theme of "Essence" with "The narrative focuses on the purity, harmony, and most authentic identity of Sardinia, values that have always defined the soul of Acqua Smeraldina. Through the chef's sensitivity, the profound connection between territory, nature, and the pursuit of excellence is transformed into a minimalist and contemporary experience, capable of expressing the purest and most authentic side of the island."
