Water losses exceed 52 percent, along twelve thousand kilometers of networks. Six hundred and fifty million cubic meters are consumed in a year in Sardinia: 420 for irrigation, 30 for industrial use and 200 for domestic use.
The awareness campaign launched by Egas, the government body of the Sardinia area, called "Every drop counts", is mainly aimed at behaviors at home (or in the garden), a project designed to inform, involve and make the population responsible for the correct use of water, at a time when the water resource is more fragile than ever and central to the future of the Island.
The goal is ambitious: "Not only through this campaign but also with all the other activities, we want to improve by thirty percent, to reach losses stabilized around twenty percent," explained the general manager of Egas, Maurizio Meloni, in a press conference. For three months videos and information for a campaign created by the communication agency Relive.
"We can no longer postpone", stressed the president of the organization, Fabio Albier, " It is time that the management of the water system is accompanied by a true culture of water, that becomes a common heritage. This campaign is not only an information initiative, but a political and civil act: it serves to build a more aware, more cohesive Sardinia, and more capable of responding to the challenges of climate change".
Water saving that comes from small daily gestures, according to Egas: using the shower, watering plants, brushing teeth. " Information and education on water saving are fundamental tools to reduce demand and increase the resilience of the system", Meloni specified, "It is an obligatory step, not only desirable, and every citizen can do their part through more careful and responsible daily choices". The distinctive element of the campaign is an animated video in illustrated style and digital collage: colorful scenarios, stylized characters and dynamic transitions that make the message immediate and memorable.
"The campaign starts from a fact," explained creative director Massimo Moi, "Sardinia is experiencing one of the most critical seasons in recent years on the water front. Climate change, the lack of rain and the increase in temperatures have highlighted a problem that no longer concerns only the future, but our present: the lack of water."
(Online Union)
