Fonni is preparing for the big event on August 3rd, the “Identidades” International Folklore Festival , promoting the event on the big screens in Times Square, New York .
The association of local masks of the "Urthos and Buttudos" told the story in recent hours, to the great satisfaction of the Fonnese community and tradition enthusiasts. «A member of our group – says President Antonio Marratzu – being on holiday in New York, combined business with pleasure, not thinking twice about going to Times Square, where he managed to have the event's commercial published».
Marratzu adds: «We thought of replicating an initiative already conceived by various Italian companies and associations passing through the Big Apple , thus studying an advert aimed at American friends who have always loved Sardinia ».
Hence the hope: «We hope to see several in Fonni. Where as always we will try to make everyone feel at home."
In the meantime, the initiative has gone viral, with it being re-shared on dozens of Instagram profiles. Who applaud the alternative marketing campaign.