In Samugheo, great success for the event that connected local producers with future markets . The 2024 edition of “Mojos e Marigas-Festival dell'Agroalimentare del Mandrolisai” opened this morning, organized by the Municipality to provide direct support to local companies.
In the spotlight today is the conference “Contrasting depopulation: empathetic communication, teamwork, commercial support for companies and valorization of the territory” proposed at the Murats with the aim of valorizing local companies to create opportunities for meeting and development towards new markets .
The event was organized in collaboration with the Region and co-financed by the Ministry of Agriculture, Food Sovereignty and Forests, created by the Pro Loco of Samugheo and Brand Sardinia by Ramona Cherchi, an expert in country branding, sales & marketing, general and project management and communication.
For the occasion, the heads of the institutions were present in Samugheo , with in the front row the vice president of the Region, councilor for Budget and Programming, Giuseppe Meloni and the deputy of Fratelli d'Italia, Francesco Mura, on behalf of the Minister of Agriculture, Francesco Lollobrigida. The regional department of Tourism, instead, was represented by Sara Olla, from the cabinet office of Franco Cuccureddu. There were also many regional councilors, in addition to a large representation of local entrepreneurs and Paolo Manca, national vice president and regional president of Federalberghi.
"This is a territory that demonstrates great dynamism , there are important resources for the new territorial projects of the previous programming, but we also have additional resources for the historical, cultural, environmental and quality of life sectors thanks to a territorial and area strategy - explained Giuseppe Meloni , vice president of the Region -. We must think in terms of the system, Samugheo has done a great job with Mojos and Marigas for a strategic initiative for agri-food and textile companies . The main problem is the long times and the bureaucratic procedures that discourage entrepreneurial initiative: we are trying to find solutions for a clean cut in bureaucracy, which makes companies lose competitiveness". And he added: "I am worried about the problem of the inability to spend compared to the mountain of resources to be used: we close with 3 and a half billion in cash due to the difficulties in the disbursement of resources, due to the inability to translate the initial allocations into commitments. We are therefore working on the programming of structural funds, especially community funds, which risk not being spent promptly".











