The Free Beach Club, one of the first resorts on Costa Rei (Muravera), will be managed by the Loi family's ITI Marina Hotels. A long-term agreement has been signed between the TH Resorts group and ITI Marina Hotels.
The transaction, the TH Group explains in a statement, represents a significant step in its business plan and consolidates a long-standing partnership with the Loi family. "This agreement," emphasizes Piero Loi of ITI Marina Hotels, "completes a collaboration built over the years on mutual trust and a shared vision for the development of tourism in Sardinia."
Management of the resort is part of TH Resorts' broader growth plan. With over 400 rooms, the Free Beach is a highly significant facility. "TH Resorts is taking a strategic step in its growth," the company explains, "and significantly strengthening its presence in Sardinia with the signing of a long-term management agreement for the TH Free Beach Costa Rei, a historic resort among the island's most important." The agreement, signed with ITI Marina Hotels, owned by the Loi family, marks a new phase of development for one of Sardinia's iconic tourism destinations.
"We are delighted to welcome the partnership with ITI Marina Hotels, owned by the Loi family," emphasized TH Resort Group President Graziano Debellini, CEO Alberto Peroglio, and Deputy General Manager Salvatore Piazza. "Growth and development are the cornerstones of the group's industrial strategy."
For the 2026 season, the village will be undergoing an evolution of its offerings: a new dining format with exclusive buffets in themed corners, an all-inclusive formula (with cocktails and drinks on tap included throughout bar opening hours), two paddle tennis courts, a beach on the Costa Rei coast, entertainment, and family services. Accessibility is guaranteed by air connections from over 20 Italian airports, bookable through leading travel agencies.
