An investment of over 3 million euros with repercussions of over 20 million .
These are the Region's economic forecasts for the Sardinian New Year , with the island a candidate to be "the first region in Italy for number of events", underlines Tourism Councillor Franco Cuccureddu in the presentation of the programme of events that will accompany the arrival of 2026: 18 events with 18 squares involved, 6 with security plans for more than 10,000 people, 12 with security plans for more than 3,000, therefore up to 5,000 and more .
It is estimated that " over 200,000 people will arrive in the Sardinian squares, if the weather is good ."
The Region's investment is over €3 million: "We believe we can recoup it with just nine-tenths of the VAT, because the direct impact will likely be over €20 million, estimating €100 per person out of the estimated 200,000 people who will be present. So , from the VAT alone, the Region will recoup what is a real investment, not just a financial contribution ."
The events, which are funded at approximately 50% of the total costs, will be accompanied by TV advertising campaigns: Mediaset networks will broadcast the ad, which will also be shown at 80,000 cinemas throughout Italy. A digital marketing campaign is also planned, involving major European newspapers and news portals, especially in locations and cities served by air links to Sardinia.
Music will be in the streets from north to south of the island, and not just in the major cities. Two contribution bands are planned, depending on the expected audience size according to the safety plan: six municipalities are in Band A (Alghero, Arzachena, Cagliari, Castelsardo, Olbia, and Sassari), while 12 are in Band B.
Here is the detailed program of events.
BAND A
Alghero hosts three major events in Piazzale della Pace: Raf in concert on December 29th, Kid Yugi and Low-Red on the 30th, and Gabry Ponte at the console on the 31st.
On the night of the 31st, Achille Lauro will be in concert at the Biagio Pinna stadium in Arzachena.
Cagliari, on the main stage in Largo Carlo Felice and Piazza Yenne, Giusy Ferreri with Miss Keta and Mimì Caruso. Other squares will also be involved in the traditional New Year's Eve celebrations.
Castelsardo brings one of the big names in Italian music to the streets: J-Ax
Olbia, on New Year's Eve, brings two leading names from the Italian music scene to the stage at Molo 1 Bis: after Marco Mengoni's performance, scheduled for the first part of the evening, the city rings in the new year with Milanese rapper Lazza.
Sassari is banking on a tried-and-true favorite: Max Pezzali, with his greatest hits, will thrill the crowds in the rediscovered Piazzale Segni.
BAND B
Assemini hosts Ghali on the evening of December 28th.
Bari Sardo, Fede Poggipollini will perform in Piazza Repubblica on December 27th, followed by dancing to a DJ set by Chicco Giuliani.
For its New Year's Eve celebrations, Bosa has chosen the live show 'I Want to Return to the 90s'.
Carbonia anticipates its New Year's Eve celebrations on December 30th with a show by Umberto Smaila, while Jimmy Sax performs on the 31st.
Dorgali hosts Big Mama, the rapper beloved by teenagers.
Golfo Aranci kicks off the festivities with two concerts in Piazza Cossiga: on December 27th, Gemelli Diversi performs, and the following day, Neri Per Caso performs.
To brighten up the long New Year's Eve, Iglesias brings Mannarino to the stage in Piazza Sella.
On the night of December 29th, La Maddalena lights up with the music of Alfa, while on the night of the 31st, Fausto Leali's voice retraces the most significant stages of his career.
Nuoro celebrates the New Year's Eve concert with Emis Killa on Via Pertini.
Oristano lights up the New Year's Eve with Fedez in front of the medieval Mariano tower, in Piazza Roma.
Sant'Antioco, in Piazza Ferralasco, celebrates with Elio e Le Storie Tese.
Tortolì dances in Piazza Rinascita to the pop music of Benji and Fede.
(Unioneonline)