The use of social media is not discussed, although the corrections to be made are different, the approach is different and standardization is not welcome. From Orgosolo the digital marketing expert, Gianluigi Tiddia , states: «Digital communication is strategic , if we talk about tourism promotion, but it cannot ignore one aspect: it must be combined with a strong identity». Here is the phrase to keep in mind, the perfect synthesis of a new path that promises to be full of satisfactions for the 7 towns of Gal Barbagia. The path of Destination Inside Sardinia starts from here: «First we have to know what we are, then think about our publication. The road is "community tourism".
Community tourism
It is the tourist variant that is intriguing, the winning bet for the internal areas, at least according to the Orgolese meeting of recent days. Sector operators and administrators spoke with Gianluigi Tiddia in the fascinating former municipal house studded with murals. They enthusiastically accepted the digital communication expert's proposal which undermines consolidated beliefs. «Today the so-called “experiential tourism” is very fashionable, where a sort of film set is created, in fact an experience, in the hope that the visitor will go there», explains Tiddia : «Well, in my opinion this is not the solution improve. We must focus on "community tourism", where the tourist must enter and experience those places as they really are. He must live a real experience, without fiction." Here is the novelty to grasp, virtuous and easy to implement at the same time. This is where digital tools come in – in the right way. «In this case I'm not just referring to social networks. The offshoots are varied, just think of the opportunities guaranteed by artificial intelligence. Especially in the planning phase, digital can be of great help, both in data analysis and in the phase of choosing who we want to bring to Sardinia." Gianluigi Tiddia points out, with plenty of frankness: «In this case we are not talking about choosing the rich or the beautiful. However, we must choose those tourists who are good for our communities, who can fit in and integrate in the best possible way, without "destroying" our realities."
