Zucchero is the artist chosen for New Year's Eve 2027 in Sassari. However, the contract hasn't been signed yet. Meanwhile, a resolution, signed by the Culture, Tourism, and Major Events sector, has given the green light to begin the bidding process "for the awarding of the live artistic performance by the singer and band for New Year's Eve 2027 , for a starting bid, above the threshold, of €633,000 plus VAT due by law."
The municipal administration contacted the “Friends & Partners” agency, which manages the singer-songwriter's live performances, “which,” the document continues, “granted the aforementioned artist exclusive rights for Sassari to the local promoter Gian Production.”
The costs included in the budget, which are "considered in line with market values for similar events," include, among other things, the performance, return flights, food, and accommodations. Sector official Filippa Marrone has also been appointed as sole project manager.
In recent days, a council committee had discussed the event, noting that, although a few details were still missing, the artist's final signature was still missing . Meanwhile, the first political controversies surrounding the event, led by the Brothers of Italy , are already emerging. "How much does New Year's Eve in Sassari really cost, and what economic return does it generate for the city?" ask party councilors Roberto Cadeddu, Pietro Pedoni, and Maurizio Usai .
The three do the math and estimate a total expense "that could exceed 1.6 million euros."
"Faced with figures of this magnitude," Cadeddu, Pedoni, and Usai emphasize, "it's not enough to talk generically about tourism promotion. If New Year's Eve is considered a strategic investment, its economic return must be demonstrated with concrete data." They therefore ask the council "to provide official data on tourist flows over the last three New Year's Eves, with particular reference to the editions with Gianna Nannini and Max Pezzali, on the origin of visitors, their average stay, and the expenditure incurred in the area."