New technologies and marketing tools change tourism strategies. The consolidated role of travel agencies and tour operators is joined by a new figure: that of "travel influencers", those who methodically publish the contents of their travels on social media such as Instagram, Facebook and YouTube channels, while younger people prefer Tik Tok and, to a lesser extent, Twitch.

The topic is increasingly at the center of university studies on tourism and has recently been addressed by Maria Grazia Verderame, born in Ozieri, degree in Communication Sciences in Cagliari , who has calculated that the travel sector - in this case the data is of 2019 but does not affect its validity - it had an average of 35,000 followers for each influencer.

For too many years, the island has been trying to seasonally adjust tourism, which is too tied to the image of the sea which forces activity in a few months. Given the importance of social media, the first observation is that the "official" Bodies, the ones that should attract tourists, have a low number of followers. We are faced with pages that are not updated and with little attractiveness.

Even the profile of the Park Authority of La Maddalena, despite being taken care of in the smallest details, is deficient: “The page, which has been active for seven years, is followed by only 2,335 followers and has a total of 280 uploaded contents”.

Many flaws also on the site of the Tourism Department, present on Instagram with the name Visit Sardinia. At the time of writing the thesis, Verderame noted that no content had been published for over 180 days; that is to say, a slow-moving promotion.

The statistical analysis is based on a program, www.followerstat.it, which makes us enter the world of influencers, tireless travelers, witnesses of places, foods and feelings. And above all with an important following.